Au Lait

About This Project

Having studied the french language and traveled to Paris, France, Au Lait is my exploration as to how I would brand a french café that can be a part of the many other famous cafés located in the city. The name Au Lait derives from the famous french beverage: café au lait (coffee with milk). The inspiration for the designs came from the delicate, simplistic, and “je ne sais quoi” atmosphere that can be felt in many french cafés.  Taking those inspirations, the brand for Au Lait includes the integration of bold typefaces with a script font in addition to cool hues of gold, blue, and pink. The goal for the branding was to mix modern and delicate.